How To Get Clients For A Cleaning Business

How To Get Clients For A Cleaning Business

We’ve got 10 ways to answer the age-old question of how to get clients for a cleaning business. You’ve done the hard part—figured out a business name, purchased equipment, and you’re excited.

The only thing missing are paying customers. The following four tips will help you with that.

1. Knocking on doors

Getting cleaning clients begins with the most basic on this list. Knocking on doors can be literal and figurative.

If you have a commercial cleaning business, you can simply pick an industrial park or business campus and introduce yourself. Some folks won’t be interested at all. And that’s OK. You’re just saying hello and letting them know about your service.

On the residential side, you can hang flyers in the neighborhoods that allow this, or target apartment buildings. I have done both with great success.

The key to remember with this method is you’re just saying hello. You’re not necessarily expecting an immediate client. (Although because of sheer number of people you meet, you will most likely come across a new customer today).

Present your company in a professional manner and you have a great shot at adding them as a customer. If you have the stomach for it, cold calling is a simple activity that can produce dramatic results.

2. Social Media

For those of you that love being social this technique is a goldmine. The average time spent on social media is approaching 3 hours!

Getting your company in front of these eyes is a great idea. The other important thing about social websites is they are shared. Get a client, do a great job, and they will tell others. It’s as simple as that.

Social media is the gift that keeps giving in that way. Yes, it takes some effort to manage and grow, but the ROI can be outstanding. Think about it, you have immediate access to potential customers.

This also allows you to develop your digital footprint. Further establishing your business as an authority and reliable choice for consumers.

What if you have no huge following? Terrific question. The easy answer is to be social. Answer and/or post relevant topic questions customers need answered. Sites like Quora and Reddit are perfect forums for this.

Finally, all the major social platforms have paid advertising campaigns. So, you can launch one and grow your social presence and client base that way too.

Note: Janitorial franchises may have restrictions on what you can and cannot post. 

3. Referral Team

With hard work and time, you will grow your business. To make that day come sooner, recruit others. I used to send referral payments all over town for customers provided to us by our referral team.

What is a referral team? A group of individuals that handed out your business card and recommend your service. But they don’t do so haphazardly. This group has vetted your cleaning company and they now trust you will deliver.

Think for a second of the power of a recommendation. It can be a simple suggestion for a movie let’s say, or something serious like a dentist. Either way, most people respect and strongly consider the endorsements of others.

If your cleaning business does an excellent job, why wouldn’t those clients tell others? Another great thing about being recommended is the relaxed environment surrounding the “sale”.

Because your new customer took the advice of someone on your referral team, it is likely you will not be required to convince them of to use your service. Arguably the granddaddy of them all, a solid referral network can do wonders for your bottom line.

4. Cleaning Business Course

Another way to get clients for a cleaning business is to take a cleaning business course. The most comprehensive ones help entrepreneurs with marketing strategies, pricing plans, and gaining new customers.

The overall benefit to the course is equipping owners with the knowledge needed to sustain the ups and downs of business and helping to ensure their doors stay open.

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