Whether you’re good at drawing or not, you’ll have to make a card for your startup. The job is not that difficult, but it will take a game plan.
With so many other tasks to complete, some may overlook a good layout. But a positive introduction to your organization is essential.
It instantly tells the world what type of service or product you offer. So, here are five easy steps to creating the perfect one.
1. Avoid free Gmail or Yahoo email accounts.
What do you think about a business that uses a Gmail account in its marketing material? Does it match the firm’s branding efforts, or does it look out of place?
There is a reason why they’re called personal accounts. Not a deal breaker, but this won’t amaze potential clients.
Skip using free accounts on any sales literature. Even if the email address has your firms name in it. This will also differentiate your store from your competitors.
In addition to creating a top-notch impression, the right version is an exercise in promotion too. Advertise you@yourdomain.com, and not Gmail or Yahoo.
2. Keep it simple.
To create a card that looks terrific, don’t complicate things. What I mean is, less is more. Don’t add unnecessary stuff.
Keep your message and style to a minimum. When in doubt, stick to the basics. Weird choices and unusual sizes can work for artsy types but may look out of place when used by the rest of us.
More than a cliché, a simple layout is mandatory. A straightforward drawing makes it easier for your customers to immediately determine what you do.
There are lots of uncommon examples out there that grab the eye. But resist the urge to follow this riskier path.
Remember the goal here is to simply introduce your firm to the public. Suppose you are starting a moving service, a neat outline that shouts professional and dependable is what you should be after.
3. Keep details concise.
Your objective is to keep things clean and on point. So, what should I add or leave out?
Are you including so much text that it looks confusing? Your name, logo, contact information, and web address is all you need.
Remember the moving biz that I mentioned above? There is a good chance that they will get a call if they take this route.
4. Go heavy on the weight.
The price difference in choosing a light weight or a thicker option is slim, but the impact is lasting.
A heavier choice conveys quality and feels better. It makes quite a first impression too!
Let’s face it, your info is headed for the drawer with a bunch of others. But the extra weight will increase your chances of surviving the shuffle.
5. Triple check details.
Nothing is worse than being handed a card with an error, or handwritten correction.
So, don’t sign off on your proof unless you’re certain everything is correct. Typos will simply make you look bad and add to your bill.
Bonus tip: Stick to one company.
I was recently handed one that advertised a landscaping operation on one side, and a janitorial service on the other. Wow, I thought this is interesting–but not in a good way.
Don’t be afraid to leave the back blank. Clients may want to write notes about you. So, give them the space! If the empty area bothers you, consider adding your web address or company tagline only.
Follow these tips and adopt a minimalist approach to complete an amazing design.
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