Designing business cards is not difficult, but it will take some time out of your schedule. Using sites like Vistaprint to create your new venture’s business card can make things go a little faster.
Utilizing their design tools and experts can make a big difference. With so many other tasks to complete, some may overlook a good business card layout. But at its core, this all-important first introduction to your company is vital.
A business card instantly tells the world what type of service or product you offer. So, here are our five easy steps to designing a business card they will love.
1. Avoid Gmail and Yahoo email accounts at all costs.
Have you ever been handed a business card with a personal Gmail account on it? What did you think about seeing this? Did it look out of place?
There is a reason we refer to these accounts as our personal email accounts. Your potential clients may look down on the use of them in business.
I know it may make things easier, but skip using your personal email accounts on your business cards. Even if the email address has your company name in it. Doing so separates your company from the novice businesses that you compete with.
In addition to creating a professional impression, the right business card design is an exercise in branding too. You want to promote firstname.lastname@example.org, and not Yahoo or Gmail.
2. Keep it simple
So, just how much information should go on your business card? When in doubt, less is more. Funky designs and out the ordinary card shapes/sizes can work for designers or artsy types but may look out of place when used by the rest of us.
Keeping your business card design simple is more than a cliché. A straightforward design makes it easier for your customers to immediately determine what is that you do.
There are lots of killer looking business card designs out there that grab the eye and possibly your customer’s attention. But resist the urge to follow this design path.
Remember the goal of your business card is an introduction of your business to a potential customer. Suppose you are starting a moving service, a basic card layout that shouts professional and dependable is what you should be after.
3. Keep card information concise
So, if your design goal is to keep things clean and to the point what should be included and not included on your card? Great question.
Your website and social media channels will serve as the ultimate information platforms for your company. But it all starts with a succinct business card design.
Is your card filled with so much information and unnecessary clutter that people get confused? Your logo, business name, contact information, web address followed by your name, and contact information is all that is needed. Don’t make your customers have to overthink things.
Remember the moving company that we mentioned above? There is a good chance that they will get a call when their service is needed if they design in this way.
4. Go heavy on the card weight
The price difference between an average weight business card and one that is much thicker is not much, but the impact can be lasting.
Heavier cards feel better to the touch. Looking to make a positive first impression? Of course, you are! This card weight will achieve that while exuding quality too.
Let’s face it, your card will probably be added to a stack of others only to be retrieved at a later date. That extra weight can help increase the chances that your card survives being shuffled around by your would-be clients until they need you.
5. Triple check the card information.
Once you approve your biz card proof, it will be difficult and costly to make changes. Make certain names and numbers are spelled correctly.
Nothing can be worse than handing out a business card with a glaring mistake, or worse yet a handwritten correction.
Bonus step: Stick to one company
I was recently handed a business card that advertised a landscaping service on one side, and a janitorial service on the other. Wow, I thought this is interesting–but not in a good way.
The back of your business card should be reserved for blank space, a web address, or a tagline. Clients may want to write notes about you and how your company may serve them in the future. So, give it to them.
Not only will your newly designed business card allow room for customers to write notes, but it will also complete your new professional and great looking design.