How To Advertise Your Business

How To Advertise Your Business

So, you have launched your small business and you’re ready to make some cash. But where do I get customers, you ask? Build it and they will come. Can this famous phrase be applied here?

If you have sacrificed, planned, and built a site, the least you can do is advertise it correctly. Your marketing strategy is directly responsible for your success. If not more important. I have tried many different marketing strategies over the years. Some have worked and others have not. Here are the best ones.

1. Join networking groups

Meeting people in person is perhaps the most powerful promotion opportunity for your small business. You can read body language, look someone in the eye, and get a genuine feel for the person. Have I made a good impression? Are they interested in my product or service?

Join a networking group and you become a walking billboard. You get to talk to people on a one-on-one basis and cut through the digital jungle. Ultimately, they allow for human interaction that cannot be measured.

There are several local and national networking groups out there. Start with your local chamber of commerce, Score, LinkedIn Groups, and BNI. They all allow you to form solid business connections within your community.

2. Social media

Start a buzz. Whether you like social media or not, it’s an integral part of your business. Every day you build a footprint. You do this with customers, with employees, and your social media presence online. It is the latter, that you can shape and mold in the most awesome ways.

Tell you story. Help the community. Provide a better product or service than your competitor. Respond to customers. Do it all on social media. Join any platform without cost and benefit from their enormous reach.

You can advertise on these platforms as well. Many allow free promotion. While others will require a paid program (more below) to reach potential customers.

3. Friends and family

When you consider how to market a business, friends and family may not be your first choice. A tricky subject—mixing family and business—but if done well, produce huge results.

Before all the tech in our lives the only way to advertise was the Yellow Pages and the word of mouth of friends and family. The former is practically nonexistent, but the latter is still one of the most powerful.

A word of caution, however. Keep things very social with family and friends. Never overstep boundaries. In other words, just make sure everyone knows what you do and never put them in the position of a salesperson for your company.

4. Start local

Start a business from home and the first question you’ll ask yourself is how I tell others. Launching a moving business online gave me that same dilemma. And I began to answer it with a single question: How do I advertise my business locally?

For years our moving business consistently ranked for the search term “moving business near me”. I asked each customer that called us how they found us. Their answer was a search of movers nearby.

Our clients got closer, and our teams finished faster. I did less convincing too. Turns out some customers are just concerned about your location.

5. Press release

Create a good press release and grow your customer base. They’re free, you can link to them, and they can improve how your website ranks. Sounds like a win.

If you just launched a small business, your company can be mentioned online everywhere. That is a newsworthy event. Write about it. And keep writing. Any time you have relevant and noteworthy news to share, tell the world.

If you can write an article on your website that captures an audience’s attention, you can do the same with a press release. And if you haven’t got the time or the skill, outsource the task.

6. Write content for your site

Maybe you’re familiar with the term content is king. Write content for your website as often as you like. The more engaging and helpful it is, the more of an expert your company becomes. You brand will become the go-to source.

Start with articles that solve your clients most pressing issues. Write articles that provide viable solutions to their problems. Your customer base (audience) may not buy whatever it is that you sell the first time they hear of you. It may take many interactions before they pull out their credit card. But commit to writing on a regular basis and you will see the benefits.

7. PPC campaign

Want to know how to market your business on a large scale? Pay Google, Facebook, Bing and all the others. Their targeted ads have a verifiable ROI that’s hard to argue.

Scale it up or down as you see fit. Set up is easy. And you can easily track how well a campaign is doing, modify, or add to it. Customers have also warmed up somewhat to display ads. Bottom line, if they see your ad and it solves their issue, you will gain a new customer.

8. Review sites

Bad reviews. Good reviews. Either creates an opportunity to interact with customers. Set up a company profile on Google, Yelp, and Facebook so that you can respond to clients about their experience with your startup.

You can link to this profile—increasing your digital footprint—and tell the market that you are trustworthy. Review sites also provide a third-party forum for potential customers to learn more about you.

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