Branding Your Business To Stand Out

Outshine your competition today.

“Can you FedEx this package before 5:00pm?” That question gets asked countless times each week. Why do we ask the question like that instead of simply asking, “Can you ship this package before 5:00pm?” The answer is found in branding your business to stand out.

Branding is a name, slogan, symbol, etc. that differentiates your company from another. It can also create a loyal following.

To help ensure your company’s consistent growth, this strategy is mandatory.

1. What Is Your Company’s Purpose?

Successful entrepreneurs like Elon Musk, Jeff Bezos, Oprah Winfrey, and Arianna Huffington all have one thing in common. They’re companies have a purpose.

A clear mission statement defining what you will achieve five, ten, or fifty years from now is the first step. If you know exactly where you’ll take your venture, you have a better chance of getting there.

In addition to being the reason to market this way, a mission statement is a fantastic way to build your company’s culture as well.

2. The Use Of Press Releases

Press release companies like PR Log are great for getting your news out. Even better, is cutting cost because it’s free.

The only catch is a PR Log ad must accompany the body of your press release. Third party ads fighting for our attention aren’t as bothersome as they were in the past. So, go ahead and share your news with the press.

3. Become The Authority In Your Industry

The third way to stand out from the crowd is to become the authority. All industry leaders have a well-earned edge.

A captive audience is the best audience. They won’t view your speech as a thirty second commercial disruption during the big game—they just came to hear you speak.

Most times you have been promoted long before you take the stage, creating a sense of authority and respect for you to step right in.

“But I’ve never given a speech before,” you say. No problem, training for your big day can be had at your local Toast Master’s location for a nominal fee.

4. Become A Social Media Expert

Moving on to the next step. Social is everywhere and everything. An effective Facebook and Twitter presence will not only connect you with your clients, but it will help spread the word.

Basically, you want your company to crossover into the private lives of your customers. With billions of users between them, this is a good place to be.

5. Provide A Superior Product Or Service

Consistently caring for your customers grows your brand faster. Why invest so much time with customers? Because getting a new one is more expensive than keeping an old one.

And your customer’s happiness will start with how happy they are with you. Keep them smiling. Following these tips, creates a win-win situation for you and your customers. Who knows, you may one day become the “FedEx” of your industry.