“Can you FedEx this package before 5:00?” That question will be asked many times this week. Why do we ask the question like that instead of simply asking, “Can you ship this package before 5:00?” Least you forget we are merely shipping a package, and FedEx is just one of several shipping services. The answer can be found in successful business branding.
Branding is a name, slogan, symbol, etc. that differentiates one company’s product or service from another. It’s what creates a loyal following and uniqueness. To help ensure your company’s consistent growth, a successful branding strategy will be required.
What Is Your Company’s Purpose?
A clear mission statement defining what you hope to achieve five, ten, or fifty years from now is the first step. If you know exactly where you want to take your venture you have a better chance of getting there. In addition to being a foundation for branding, a mission statement is a fantastic way to build your company’s internal culture as well.
The Use Of Press Releases
Press release companies like PR Log are great for getting your news out. Even better is cutting expenses and the overall cost because it is free to use. The catch: a PR Log ad must accompany the body of your press release. Third party ads fighting for our attention aren’t as bothersome as they were in the past, so go ahead and share your news with the press.
Become The Authority In Your Industry
A captive audience is the best audience. They don’t view your speech as a thirty second commercial disruption during the big game—they just came to hear you speak. Most times you have been promoted long before you take the stage, creating a sense of authority and respect for you to step right in.
What if you’ve never given a speech before? No problem, training for your big day can be had at your local Toast Master’s location for a nominal fee.
Become A Social Media Expert
An effective Facebook and Twitter presence will not only connect you with your clients on a mutual level, it helps spread your company’s brand exponentially. Your company gets the rare opportunity of crossing over from being merely a product or service, into the private life of your customers. With billions of users between them, this is a good place to be.
Provide A Superior Product Or Service
It seems like a no-brainer, but consistently caring for your customers will grow your brand faster than any other method. Why invest so much time with customers? Because getting new ones is more expensive than keeping an old one.
And your customer’s happiness will start with how happy they are with you. Keep them smiling. Following these tips, creates a win-win situation for you and your customers. Who knows, you may one day become the “FedEx” of your industry.